Have you ever wondered what marketing in medical cannabis in the UK is really like?
Last episode, Chief Commercial Officer Richard Guest interviewed Pain Management Consultant and Wellford CMO Dr Daniela Tonucci. In this episode, Dr Tonucci turns the tables to put Richard in the hot seat.
Their conversation moves from Richard’s journey into the medical cannabis space, MHRA regulatory guidelines to the complex challenges of working in the industry.
As a patient, this episode offers insight into the decisions behind what you see in medical cannabis clinic ads, social media, and nationwide billboard campaigns.